Active Carrot
Web & App Design
2020
UX/UI Designer
Scope
This project focuses on redesigning the Active Carrot Online Customer Portal to enhance usability, modernize the interface, and improve user experience. The current design is outdated, leading to decreased engagement, inefficient navigation, and compatibility issues with modern devices.
As a vital tool for gym members and personal trainers, the portal enables membership management, bookings, and communication. However, its outdated design affects engagement, navigation, and compatibility. The redesign will streamline interactions, improve accessibility, and optimize functionality, making it more efficient and user-friendly.
Research
This case study focuses on enhancing the Active Carrot web app by redesigning its interface and adding functionality based on user feedback and market research. The process begins with research and analysis to identify usability issues.
The UI design phase ensures a modern, responsive interface with a consistent design system and accessibility compliance. After usability testing and iteration, the final design is prepared for developer handoff, ensuring seamless implementation and post-launch support.
Design
The Active Carrot Online Customer Portal redesign enhances usability, modernizes the interface, and improves functionality based on user feedback and market research. By streamlining interactions and ensuring better accessibility, the updated design creates a more efficient and user-friendly experience for gym members and trainers.
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